The Charleston real estate market is shifting—and fast. While early forecasts predicted a 2.6% rise in home prices and sales this year, what we’re actually seeing tells a different story. Home sales are down 10% year-to-date compared to this time last year. That number may continue to dip, but don’t mistake this as a market crash. In fact, it’s starting to feel like a return to a more normal market—one that rewards smart pricing, polished presentation, and strategic negotiation.
What This Means for Homeowners, Buyers, and Sellers in Charleston
For Homeowners
If you’re holding on to a low mortgage rate, you’re not alone. Many Charleston homeowners are reluctant to sell because they don’t want to trade in a 3% interest rate for one in the 6% range. But the market is still appreciating—albeit slower—which means your home is likely gaining value even if you’re not planning to move right now.
For Buyers
Buyers now have more power and more options. Inventory is increasing, giving buyers more homes to choose from—without the stress of constant bidding wars. Sellers are more willing to negotiate on price, cover closing costs, or accept home sale contingencies. There’s also a window of opportunity to land steep discounts: it’s not uncommon to see homes selling for $60,000–$80,000 below asking.
The biggest wins right now are for buyers who move quickly on the right home and are ready to negotiate smart. We’ve helped clients lock in deals tens of thousands below asking—and still secure a low interest rate through our exclusive mortgage partner network.
For Sellers
It’s still a strong time to sell—but only if you price right. Homes that are properly priced and staged are selling in under a week at full asking price. Those that are overpriced? They’re sitting on the market for months and eventually sell for around 7% below list price—losing out on $35,000 or more.
The secret? Don’t try to chase unrealistic prices. Let the overpriced listings sit while your well-priced home attracts real buyers and real offers.
Why Pricing and Presentation Are Critical
We’re no longer in the “name your price” era of 2021. Pricing high to “test the market” can backfire, leading to price reductions and low-ball offers. But pricing correctly from the start means you get top dollar—and fast.
This is also the time to make sure your home is show-ready. With more homes on the market, buyers are comparing options. Staging, repairs, and curb appeal make a difference when buyers have choices.
Our Exclusive Programs Make the Market Work For You
We're meeting the market with strategic solutions:
Sell Your Home, Keep the Rate Program
If you're worried about giving up your low mortgage rate—don't be. Our program allows you to access interest rates as low as 4% through trusted lender partners, even if you're selling and buying in the same market.Flexible Move-Out Options
Not sure where you’ll move next? No problem. Our flexible move-out program lets you sell your home now and stay in it for up to 12 months—rent-free—while you plan your next move.Multiple Offers Before You List
With our Enhanced Marketing Program, including Zillow Showcase, AI-driven ads, and a custom digital strategy, we can bring you multiple offers—before you even sign a listing agreement.
The Window Is Now
Inventory is rising, interest rates are stable in the mid-6% range, and sellers are motivated. If you wait until rates drop, you’ll miss this window. When rates fall, competition will spike again, multiple offers will return, and prices will climb—fast.
This is your chance to buy low and finance smart. It’s also your chance to sell high without the chaos of 20-offer bidding wars—if you price and position your home the right way.
If you're ready to sell your home Charleston, want to sell your home for cash Charleston SC, or just want to learn how to sell my house fast Charleston South Carolina, now is the time to have a conversation with the top realtor in Charleston. Our team has helped hundreds of clients navigate the market with expert advice, clear communication, and a stress-free closing.
Let us show you how we generate multiple offers, position your home for maximum value, and help you make the most of today’s shifting market.
Contact us today for a free equity evaluation and strategy session. Whether you're looking to buy, sell, or just explore your options—we’re here to help.